Privacy Policy

1. Introduction and Who We Are

Aplo Systems LLC ("Aplo Systems," "we," "us," or "our") operates the website aplosystems.com and provides done-for-you lead generation, AI automation consulting, and related services to business owners across the United States.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, your rights regarding that information, and how to contact us with questions or requests.

By visiting our website, submitting a form, booking a call, or communicating with us by phone, text, or email, you agree to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information you voluntarily provide when you:

• Submit a lead form or qualification form on our website or via Meta (Facebook/Instagram) ads
• Book a strategy call or qualification call through our scheduling system
• Contact us by email, phone, or text message
• Become a client and sign a service agreement
• Communicate with us during onboarding, service delivery, or support

The categories of information collected include:

2.2 Information Collected Automatically

When you visit aplosystems.com, we and our service providers automatically collect:

• IP address and approximate geographic location (city and state level)
• Browser type, version, and operating system
• Pages visited, time on page, and navigation path
• Referring URL — the website or ad that brought you to our site
• Device type (desktop, mobile, tablet)
• Cookie identifiers and pixel tracking data (see Cookie Policy, Section 10)
• Meta Pixel events — including page views, form opens, and form submissions, transmitted to Meta Platforms via our Meta Pixel (ID: 1234197168559932) and Conversions API (CAPI) integration

2.3 Information From Third Parties

• Meta Platforms — when you submit a Meta Instant Form via a Facebook or Instagram advertisement, Meta transmits your form responses and pre-filled profile data (name, phone, email) to us
• GoHighLevel (GHL) — our CRM platform stores and manages contact records, call logs, email and SMS history, and pipeline stage data
• Scheduling tools — if you book a call via our calendar link, the scheduling platform collects your name, email, and appointment time
• Stripe and payment processors — we use third-party payment processors for invoicing; we do not store full payment card numbers on our systems

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Delivery

• Qualifying prospective clients by reviewing form responses
• Scheduling and conducting qualification calls and strategy calls
• Delivering lead generation, AI automation, and advisory services to clients
• Managing client onboarding, campaign builds, and ongoing service
• Sending service-related communications, invoices, and reports

3.2 Marketing and Lead Follow-Up

• Sending automated email and SMS follow-up sequences to prospective clients who have submitted a form (with consent for SMS as applicable)
• Running Meta Ads campaigns to find new prospects — our Meta Pixel and CAPI integration sends conversion data back to Meta to help the algorithm find similar audiences
• Retargeting website visitors with relevant ads on Meta platforms
• Sending periodic marketing emails and text messages to contacts who have consented

3.3 Analytics and Improvement

• Analyzing website traffic and user behavior to improve our website and campaigns
• Reviewing form conversion rates, call booking rates, and campaign performance
• Diagnosing technical issues and improving system reliability

3.4 Legal and Compliance

• Maintaining records of consent for SMS and email communications as required by the TCPA and A2P 10DLC carrier requirements
• Complying with applicable federal and state laws and regulations
• Responding to legal requests, court orders, or government investigations
• Enforcing our Terms and Conditions and service agreements

4. Legal Basis for Processing

We process personal information on the following legal bases:

5. Text Messaging and SMS Communications

Aplo Systems LLC sends text messages (SMS/MMS) only to individuals who have provided express written consent by checking the applicable opt-in checkbox on one of our forms.

5.1 Types of Messages

• Non-marketing messages: appointment confirmations, setter call notifications, booking reminders, and follow-up communications related to your submitted inquiry — sent only if you checked the non-marketing consent box
• Marketing messages: information about our lead generation and AI automation services, promotional offers, and business growth resources — sent only if you checked the marketing consent box

5.2 How to Opt Out

• Reply STOP to any text message to opt out immediately
• Other accepted opt-out keywords: STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, OPTOUT
• Email opt-out requests to hello@aplosystems.com with your phone number
• Per FCC rules effective April 2025, opt-out requests made through any reasonable method — including informal language — will be honored within 10 business days

5.3 Additional Details

• Message frequency varies based on your stage in our process
• Standard message and data rates may apply
• For help, reply HELP or email hello@aplosystems.com
• We do not send messages before 8:00 AM or after 9:00 PM in your local time zone
• We do not share, sell, or transfer your phone number or SMS consent to any third party
• One-to-one consent: your consent applies only to communications from Aplo Systems LLC

6. Sharing Your Information

We share information only as described below:

6.1 Service Providers (Sub-Processors)

We share information with companies that provide services on our behalf, bound by confidentiality and data processing obligations. This list reflects the sub-processors currently in use on aplosystems.com; we update it when our stack changes.

6.2 Legal Requirements

We may disclose personal information if required by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our legal rights, prevent fraud, or respond to an emergency.

6.3 Business Transfers

If Aplo Systems LLC is involved in a merger, acquisition, asset sale, or similar transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website before your information becomes subject to a different privacy policy.

6.4 Meta Advanced Matching and CAPI

We use Meta's Automatic Advanced Matching and Conversions API (CAPI) to send hashed customer data (including hashed email addresses and phone numbers) to Meta for the purpose of improving ad attribution and campaign performance. This data is transmitted in hashed, non-reversible form. For more information on how Meta uses this data, see Meta's Data Policy at facebook.com/policy.

7. Data Retention

We delete or anonymize personal information when it is no longer needed for the purpose for which it was collected, unless a longer retention period is required by law.

8. Your Privacy Rights

8.1 Rights Available to All U.S. Residents

Regardless of your state of residence, you may:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing email and SMS communications at any time
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at hello@aplosystems.com or (619) 914-6844. We will respond within 45 days. We do not discriminate against individuals who exercise their privacy rights.

8.2 California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know what personal information we have collected, used, disclosed, and sold in the past 12 months
• Right to delete personal information we have collected from you, subject to certain exceptions
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information — we do not sell personal information as defined under CCPA
• Right to limit the use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your privacy rights

To submit a California privacy rights request, contact us at hello@aplosystems.com with 'California Privacy Request' in the subject line. We will verify your identity and respond within 45 days (with one possible 45-day extension).

Shine the Light: California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

8.3 Texas Residents

Under the Texas Data Privacy and Security Act (TDPSA), Texas residents may have rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising and the sale of personal data. Contact hello@aplosystems.com to submit a request.

8.4 Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents may have rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, sale of personal data, and profiling. Virginia also has enhanced opt-out requirements for SMS effective 2026. Contact hello@aplosystems.com to submit a request.

8.5 Colorado and Connecticut Residents

Under their respective state privacy laws, Colorado and Connecticut residents have rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, sale of personal data, and profiling. Connecticut requires recognition of universal opt-out mechanisms as of January 2026. Contact hello@aplosystems.com to submit a request.

8.6 Other State Residents

We strive to honor privacy rights for residents of all U.S. states. As new state privacy laws come into effect across the country, we update our practices accordingly. If you have a privacy-related question or request, please contact us regardless of your state of residence.

9. Data Security and Florida FIPA Compliance

Aplo Systems LLC is subject to the Florida Information Protection Act (FIPA), Fla. Stat. § 501.171, which applies to all Florida-based commercial entities that acquire, maintain, store, or use personal information, regardless of company size.

9.1 Security Measures

• We implement reasonable administrative, technical, and physical safeguards to protect personal information
• Access to personal information is limited to personnel who need it to perform their job functions
• Our CRM and third-party service providers use encryption for data in transit and at rest
• We use strong authentication practices for access to systems containing personal information

9.2 Data Breach Notification (FIPA)

In the event of a data breach involving your personal information:

• We will notify affected individuals as soon as practicable and no later than 30 days after determining a breach has occurred (per FIPA)
• We will notify the Florida Department of Legal Affairs for breaches affecting 500 or more Florida residents
• We will notify nationwide consumer credit reporting agencies for breaches affecting 1,000 or more individuals
• We will notify you of what information was affected, how the breach occurred, and steps you can take to protect yourself

To report a suspected security incident, contact us immediately at hello@aplosystems.com.

10. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies on aplosystems.com. See our separate Cookie Policy for full details. A summary:

To opt out of Meta Pixel tracking, visit facebook.com/settings?tab=ads or use the AdChoices opt-out at optout.aboutads.info. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a person under 18 without verifiable parental consent, we will delete that information as promptly as possible. If you believe we have inadvertently collected information from a minor, please contact us at hello@aplosystems.com.

12. Third-Party Links

Our website may contain links to third-party websites, including Meta (Facebook/Instagram), Google, scheduling platforms, and others. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will:

• Update the effective date at the top of this policy
• Post the updated policy at aplosystems.com/privacy
• Where required by law or where changes are significant, notify you by email or prominent notice on our website

Your continued use of our website or services after the effective date of an updated policy constitutes your acceptance of the revised terms.

14. Contact Us

For questions, privacy rights requests, opt-out requests, or concerns about this Privacy Policy, contact us:

We will respond to privacy rights requests within 45 days of receipt. If we need more time, we will notify you of the extension within the initial 45-day period.