Terms & Conditions

1. Agreement to Terms

These Terms and Conditions ("Terms") govern your access to and use of the Aplo Systems LLC website at aplosystems.com and your use of any services provided by Aplo Systems LLC ("Aplo Systems," "we," "us," or "our").

By accessing our website, submitting a form, booking a call, or entering into a service agreement with us, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

Aplo Systems LLC is a Florida limited liability company. Our services are available to business owners and companies in the United States.

2. Services

Aplo Systems provides the following services to qualifying businesses:

• Done-For-You Lead Generation System — Meta advertising campaigns, lead form setup, CRM automation, qualification call handling, and follow-up automation
• AI Automation Systems — custom AI and automation builds for business operations
• Fractional Chief AI Officer — ongoing AI strategy and implementation advisory
• Consulting and related services as described in individual service agreements

The specific scope, deliverables, pricing, and timeline for any engagement are governed by the individual service agreement between Aplo Systems and the client. In the event of conflict between these Terms and a signed service agreement, the service agreement controls.

3. Eligibility

Our services are intended for business owners and organizations. By submitting a form or engaging our services, you represent that:

• You are at least 18 years of age
• You are a business owner or authorized representative of a business entity
• You have the authority to enter into agreements on behalf of your business
• Your use of our services does not violate any applicable law or regulation

4. SMS and Text Messaging Terms

4.1 Consent

By checking the SMS consent checkbox on any Aplo Systems form, you consent to receive text messages from Aplo Systems LLC at the phone number you provided. Consent is not required to purchase or receive our services.

4.2 Types of Messages

• Non-marketing messages (if you checked the non-marketing consent box): appointment scheduling, setter call notifications, booking confirmations, and follow-up regarding your inquiry
• Marketing messages (if you checked the marketing consent box): information about our services, promotional offers, and business growth resources

4.3 Message Frequency and Rates

Message frequency varies. Standard message and data rates may apply. Contact your mobile carrier for details.

4.4 How to Opt Out

Reply STOP to any message to opt out at any time. Other accepted keywords: STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, OPTOUT. You may also opt out by emailing hello@aplosystems.com. Opt-outs are processed within 10 business days.

4.5 Help

Reply HELP to any message or contact hello@aplosystems.com.

4.6 No Third-Party Sharing

We do not share, sell, or transfer your phone number or SMS consent to any third party. Your consent applies only to communications from Aplo Systems LLC.

4.7 Quiet Hours

We do not send text messages before 8:00 AM or after 9:00 PM in your local time zone. Texas residents: no SMS before 9:00 AM or after 9:00 PM Monday through Saturday, or before noon on Sundays.

4.8 Carrier Limitation

Mobile carriers are not liable for delayed or undelivered messages.

5. Prohibited Content

Aplo Systems does not send, and expressly prohibits in all outbound communications, SHAFT content — defined as content related to: Sex, Hate, Alcohol, Firearms, or Tobacco — in any SMS campaigns, consistent with CTIA Messaging Principles and Best Practices and A2P 10DLC carrier requirements.

6. Intellectual Property

All content on aplosystems.com — including text, graphics, logos, images, ad creative, and campaign assets — is the property of Aplo Systems LLC or its content suppliers and is protected by U.S. copyright and trademark law.

Work product created by Aplo Systems for a client (including ad creative, landing pages, CRM workflows, and copy) is governed by the ownership provisions of the applicable service agreement. Unless otherwise specified in writing, client-specific deliverables become the property of the client upon full payment.

You may not reproduce, distribute, modify, or create derivative works from our website content without our written permission.

7. Disclaimer of Warranties

Our website and services are provided on an "AS IS" and "AS AVAILABLE" basis without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not warrant that our website will be uninterrupted, error-free, or free of viruses or other harmful components. We do not warrant that the results of using our services will meet your specific requirements or expectations.

Performance guarantees (such as our lead generation guarantee) are governed exclusively by the specific terms of your signed service agreement and are not general warranties applicable to all users.

8. Limitation of Liability

To the maximum extent permitted by applicable law, Aplo Systems LLC and its owners, employees, contractors, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, or business opportunities, arising from your use of our website or services, even if we have been advised of the possibility of such damages.

Our total liability to you for any claims arising from your use of our services shall not exceed the total amount paid by you to Aplo Systems in the three months preceding the claim.

9. Indemnification

You agree to indemnify, defend, and hold harmless Aplo Systems LLC and its members, officers, employees, contractors, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of our services.

10. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Florida, without regard to conflict of law principles.

Any dispute arising from or relating to these Terms or your use of our services shall first be attempted to be resolved through good-faith negotiation. If negotiation fails, disputes shall be submitted to binding arbitration under the rules of the American Arbitration Association, conducted in Florida. You waive any right to a jury trial or to participate in a class action.

Nothing in this section prevents either party from seeking injunctive relief in a court of competent jurisdiction for matters involving intellectual property or confidentiality.

11. Florida-Specific Provisions

These Terms are subject to the Florida Deceptive and Unfair Trade Practices Act (FDUTPA), Fla. Stat. § 501.201 et seq. Nothing in these Terms is intended to waive any rights or protections provided to Florida consumers under applicable law.

Data security is governed by the Florida Information Protection Act (FIPA), Fla. Stat. § 501.171. In the event of a data breach, we will comply with FIPA's notification requirements.

12. Modifications to Terms

We reserve the right to modify these Terms at any time. Material changes will be posted at aplosystems.com/terms with an updated effective date. Your continued use of our website or services after the effective date constitutes acceptance of the modified Terms.

13. Contact